5 Examples of Youtube’s Creator Power

Across diverse genres, certain influencers have risen above the competition to dominate their niches. If you want to learn how to be The Best, one way is to study those that came before you.

Take note of all the details each of these creators have put into their craft as well as their channel, incorporate these details (content, colors, style, how they promote their channel…) into your channel and make them uniquely your own. Remember, people love authenticity. Just be you.

Makeup Tutorial: James Charles

With over 24 million subscribers, James Charles has established himself as one of the most influential makeup YouTubers. The 23-year-old American YouTuber made history as the first male brand ambassador for CoverGirl. His channel features diverse makeup tutorials, product reviews, and exciting challenges. Known for bold, colorful transformations, James blends high artistry with mainstream trends while making even complex looks feel achievable. Beyond tutorials, he keeps content engaging with challenges, collaborations, and high-energy storytelling. His success demonstrates how breaking traditional gender barriers in beauty has resonated with millions of viewers worldwide.

Music: Justin Bieber

Justin Bieber's success story on YouTube is legendary. As a pre-teen, he posted videos of his music performances, covering artists like Chris Brown and Justin Timberlake. In 2007, marketing executive Scooter Braun discovered Bieber's YouTube page, leading to an introduction with Usher when Justin was only 13. Canadian Justin Bieber is the musical artist with the most followers on YouTube. Since then, Justin Bieber has sold millions of records worldwide, acquired hundreds of music awards, and is credited with multiple RIAA Gold, Platinum, and Diamond singles. His journey from bedroom covers to global superstar exemplifies YouTube's power as a discovery platform.

Film: Chris Stuckmann

Chris Stuckmann is a renowned film critic and YouTube star known for his engaging movie reviews, with over 2 million subscribers since launching his channel on January 6, 2011. He offers his unique perspective both as a film critic and appreciator, as well as a true filmmaker. In 2021, Chris revealed he had signed on with Paper Street Pictures to write and direct his first feature film, Shelby Oaks. Chris has a very calm and measured delivery, making complex film analysis accessible to casual viewers while maintaining credibility with serious cinephiles.

Gaming: PewDiePie

PewDiePie, otherwise known as Felix Arvid Ulf Kjellberg, held the most-subscribed position on YouTube for nearly 10 years until 2022. He's evolved from shriek-filled horror game playthroughs and Happy Wheels moments into a multifaceted creator, tackling everything from meme reviews to philosophical musings. One of the world's highest-paid YouTubers, PewDiePie has been featured in Time Magazine under the world's 100 most influential people. With approximately 110 million subscribers, he remains a beloved figure in gaming culture.

True Crime: Kendall Rae

Kendall Rae is the true crime YouTuber with the most subscribers, boasting over 3.6 million. Kendall is known for her compassionate approach to telling crime stories, often focusing on victim advocacy and bringing awareness to missing persons and unresolved crimes. Unlike many creators who focus on sensational details, Kendall highlights the human side of each case and has supported various families by promoting petitions and fundraising pages. Her respectful, empathetic approach has earned her audience's trust and loyalty.

These five influencers demonstrate that authenticity, consistency, and raw talent can transform YouTube channels into cultural phenomena.